Guides
Property marketing guides for South African estate agencies.
Working references for principals: what to budget, what the advertising should promote, and how listings become something agents can publish.
Agency Advertising
What paid media does for an agency, and how a principal should judge it.
01How much should a South African estate agency spend on Meta ads?What actually moves the number, why a divided budget underperforms a focused one, and the published working levels for each objective.Read the guide02Should property advertising promote the agency, the agent or the listing?The three are not interchangeable. Which one your budget should sit behind, and what each accumulates once the spending stops.Read the guide
Listing Content
Turning stock an agency already holds into something its agents can publish.
The commercial side
If you would rather this was run for you.
Realead advertises the agency and supplies its agents with content built from their own listings. The guides set out the thinking; the service pages set out the scope and the numbers.