What it costs. All of it.
A monthly fee, a once-off setup, and ad spend you pay Meta directly. Three numbers, kept apart.
The Realead System
Your agency advertised and your agents supplied, coordinated across one brand system and reported together.
- Agency Advertising and Agent Marketing in full
- One monthly summary and one recommendation
- Five agents included, then R250 each
Agency Advertising
Always-on Meta advertising for the agency, never priced per agent.
- Up to two campaign objectives live at once
- Creative, optimisation and lead handoff
- A monthly campaign report
Agent Marketing
Branded posts and stories from each agent’s own current listings.
- Five active agents included, then R250 each
- Up to 16 packs per agent a month
- No ad spend needed
- Setup
- R3,500 once-off
- Ad spend
- Paid by you, direct to Meta
- Term
- Three months, then month to month
- Covers
- One brand, one office, one agreed market
- Documents
- Branded documents and CMAs included
Price it for your team.
Agent Marketing is priced by active agents. Agency Advertising is priced for the agency, so it never moves.
- Agent Marketing
- R5,500
- The Realead System
- R8,500
- Agency AdvertisingThe same at any team size
- R5,500
Per month. Setup and ad spend are separate.
A seat is one named agent for the month, with capacity for up to 16 packs: a ceiling, not a quota. One pack is one branded feed post, one story and one caption. An agent added after onboarding is R450 once to activate.
Paid to Meta. Never through us.
Working levels by objective, paid from your own ad account and never marked up. Agent Marketing needs none.
- Brand visibility
- R2,000 – R3,000
- A workable floor for holding presence in one suburb.
- Seller leads
- R3,000 – R5,000
- Enough budget for the algorithm to find and optimise toward homeowners properly.
- Listing promotion
- R1,500 per listing
- Per property, for the period it is on the market.
- Development launch
- Scoped per project
- Phased across pre-launch, active sales and sustained visibility.
Agencies on plans. Projects on a quote.
Commercial and short-term rental agencies use the same plans. Developments and auctions are priced per project or per auction.
- Commercial agencies
- Same plans
- Five brokers included, then R250 a month each.
- Short-term rental agencies
- Same plans
- Agent Marketing covers 15 properties, then R150 a month each. No document set.
- Development launch
- From R75,000
- Once-off. Brand, brochure, website, launch campaign and sales material.
- Development sales campaign
- R8,500 – R15,000
- A month while units are selling, plus ad spend.
- Single auction
- R4,500
- Per auction. Lot brochure, bidder campaign and bidder emails.
- Auction house plan
- R8,500
- A month for up to 10 lots, then R350 per lot.
Renders, photography, printing and signage for developments are passed through at cost. Developments and auctions in detail.
No tiers on the standard of work.
Made by Realead
Everything in scope is produced by Realead, to your brand rules. No stock templates, no briefing load.
Direct access
You deal with the person responsible for the work. No account managers and no ticket queue.
One recommendation a month
Maintain, increase, change or stop, with the reason it is being made.
You own everything
Your ad account, pixel, audience data and spend history. Realead manages access to run the work and never holds it.
More offices or markets, Google Search, personal-brand programmes and non-listing content are priced as fixed additions before work starts. Developments and auctions are quoted in full before work starts.
Get a number for your market.
Tell us your target area, your stock volume and how many agents you run. We will come back within one business day with the right plan, and a straight answer on whether it makes sense.