Content your agents can actually publish
Each active agent’s current listings turned into branded posts, stories and captions they can publish.
R5,500 a month for five active agents. No ad spend required. Full pricing
The relationships are already there. The supply is what is missing.
Your agents already reach neighbours, former clients and people who know them by name, with no media budget. What nobody has is the time to make something worth posting, so each agent improvises, or nothing goes out.
Your listings in. Branded posts out.
A production line, not a content calendar. It runs on the stock your agents already have, the same way every month.
You send the listings
Each active agent's current listings and usable assets, through one structured export the agency controls.
We make the packs
Every eligible listing becomes a branded pack in your templates. A listing without usable assets or confirmed facts is skipped, not guessed at.
Each pack is attributed
The responsible agent's name and approved contact details, inside your brand. One agent's listing is never shown as another's stock.
The agency distributes
Finished packs arrive in one agreed channel for your agents. Your agents publish; we produce.
What makes a listing usable, and why a monthly ceiling is not a posting schedule, is set out in turning current listings into agent-ready content.
Up to 16 packs per agent, built from their stock.
A ceiling, not a quota: what arrives depends on each agent's eligible listings and what you send us. We do not invent filler.
- New listings coming to market
- Current listings already on the books
- Price changes and open homes
- Updated listing status
- Sold, let and under-offer results you supply
On brand, in one place.
An agent takes what fits their week, posts the feed asset, puts the story up and uses the caption, or adjusts a line to sound like themselves. The market sees one agency across many feeds.
In batches through the month
Always something current to publish, and nothing waiting to go stale.
One agreed channel
One place an agent looks when they need something to post. Packs are shared, not assigned.
Built to your brand system
Colours, type, logo and tone set once at setup, so the brand holds however many agents post.
One monthly fee, no media budget.
Standard setup is R3,500 once-off. The content plan needs no ad spend, because it runs on reach your agency already owns.
- Three-month starting term, then month to month
- One brand, one office, one agreed local market
- Five active agent seats included
- R250 a month for each additional active agent
- R450 once-off to activate an agent added later
- Up to 16 packs per active agent as a monthly ceiling
- No ad spend required
- Branded documents and CMAs included
What sits outside this plan.
Every item here can be added, on its own scope and its own price.
Posting and community management
The plan supplies finished assets. Publishing, replies and inboxes can be scoped separately.
Personal-brand programmes
Packs carry normal listing credit. Themes, positioning and thought leadership built around one agent are additional scope.
Paid advertising
The content plan needs no ad spend. Putting budget behind the agency is Agency Advertising, the other service.
Additional markets and offices
Agencies running several branches are scoped per office.
Photography and video shoots
Packs use the imagery the agency already has. Commissioned shoots are scoped on their own.
Non-listing content
Educational calendars, lifestyle posts, market commentary and general announcements are separate scope.
The other service, Agency Advertising, is set out on real estate advertising. Run both and they are sold together as The Realead System at R8,500 a month. If you are weighing up which your agency needs first, the services overview sets out how they fit.
Keep your agents supplied from their own stock.
Tell us how many agents you run, what stock you carry and where you sell. We reply within one business day with a scope or a straight answer on fit.