Managed property advertising for agencies that need to be seen
Always-on Meta advertising for the agency, run in your own ad account and priced for the agency rather than per agent.
R5,500 a month. Setup and ad spend separate. Full pricing
Most agencies advertise in bursts.
Advertising starts when a listing needs moving and stops when it sells. Sellers decide on their own time, so the call goes to the agency that was already familiar.
You approve the direction. We run the system.
One campaign system that stays live, is adjusted against what the numbers show, and is accounted for once a month in plain language.
- Campaign build and structure
- Creative, written and produced for the campaign
- Continuous optimisation as results come in
- Audience and retargeting setup
- Lead handoff to one agreed destination, with routing and notifications
- One advertising report each month
- Agree the market and the objectives
- Grant access to your own Meta ad account
- Supply stock, results and brand assets
- Set your own ad spend with Meta
- Handle the enquiries that come in
Four jobs. Two running at a time.
Splitting a sensible budget four ways usually means none of them get enough to work.
Agency visibility
Always-on presence across the suburbs you work, so yours is the agency a seller has seen often enough to call first.
For agencies building presence beyond their current stock
Seller and valuation leads
Homeowners weighing up a decision before they start phoning agents, when the mandate is not yet contested.
For principals and agencies chasing mandates
Listing promotion
Listings put in front of buyers watching the area, with your brand on every one. The property holds attention; the agency is remembered.
For agencies with active stock to move
Agency-branded agent visibility
Selected agents promoted inside your brand system, so a strong agent builds a pipeline without the office losing control of how it looks.
For top agents and principals building a pipeline
Whether the budget should sit behind the agency, a listing or an agent is argued in agency, agent or listing. Figures from selected brand visibility and lead generation campaigns are in selected campaign results.
Enquiries reach a person. The rest is yours.
Where a campaign asks for seller or valuation enquiries, we set up the route they take, and keep a simple record of what came through.
- The adAn enquiry is made
- Where it landsOne agreed destination, routed and notified
- Who repliesYour named owner, with a response template
It is a handoff, not a sales service. We do not qualify, nurture, chase or book appointments, and we do not manage your CRM, inbox or sales process.
Everything we build stays yours.
You are paying for the work, not for access to your own data. The account was never ours.
Campaigns run inside it. We work with access you can withdraw.
Billed by Meta to your card. Never marked up, never a percentage to us.
The pixel, audiences and spend history stay with the agency, whatever happens.
One monthly fee, and your spend.
Priced for the agency, never by agent count. Standard setup is R3,500 once-off. Ad spend is paid directly to Meta in your own account, so the amount stays your decision. For what should set it, see how much a South African estate agency should spend on Meta ads.
- Three-month starting term, then month to month
- One brand, one office, one agreed local market
- Up to two standard objectives live at once
- One advertising report each month
- No mark-up on ad spend, ever
- No guaranteed lead volumes
- Branded documents and CMAs included
What sits outside this plan.
Each is available, scoped and priced on its own.
Ad spend
Paid directly to Meta in your own account, separate from the fee. We advise on a sensible level for your market.
Google Search and local presence
Search campaigns for people already looking, scoped and priced as an add-on.
Agent Marketing
Branded content from your agents' own listings is the second service. Advertising creative is included here.
Additional markets and offices
A second office or a second market is a second scope.
Seller funnels and landing pages
Valuation funnels, landing pages and enquiry routing are specialist projects, scoped on their own.
Development launches
Project launches run on a different cycle and are scoped separately.
The second service, Agent Marketing, is set out on real estate content. Run both and they are sold together as The Realead System at R8,500 a month. If you are still deciding, the services overview sets out how they fit.
Put your agency in front of the market you work.
Tell us your market, your stock and the objectives that matter most. We reply within one business day with a scope or a straight answer on fit.